| Cianna Medical, Inc. is focused on women’s health and dedicated to the innovative treatment of early-stage breast cancer. The company manufactures and markets the SAVI™ breast brachytherapy applicator which provides physicians with an alternative method to deliver radiation to the breast that extends the benefits of APBI to more women. Its unique design enables physicians to customize the radiation dose to the lumpectomy cavity and patient specific anatomy. This selective radiation delivery reduces exposure of healthy tissue resulting in a lower toxicity profile. The SAVI applicator allows physicians to treat patients who otherwise would have been eliminated as candidates for breast brachytherapy.The company was formed in 2007 and from inception; CFO Hugh Neuharth knew the company needed a Business Intelligence software application to maximize the company’s chances of success at start up.“ROI is hard to quantify,“ said Neuharth. “Yes, iQ for Business has helped us proactively work with our customers, enabling our Account Managers to identify trends in real time and respond quickly, but it is hard to put a number to improved customer service and the impact on customer satisfaction and retention. We just know that the solution has paid for itself many times over.”
“Having been a long time BI user, I knew the benefits. I’d actually implemented iQ for Business at another company called C&C Vision in 2003,” Neuharth explains. “The company’s ERP software at that time was a program called Expandable, which is pretty germane to the technology and life science industry.”
Four years later, Cianna Medical is still using iQ for Business and credits the company’s rapid implementation process, flexible and responsive consultants and timely updates for his long-term commitment to the Business Intelligence software.
“At Cianna, we use Great Plains. The iQ for Business people partnered with us to develop a sales analysis solution for Great Plains – they contributed their excellent BI technical team and we brought knowledge of Great Plains and its database table structure.”
Cianna Medical participated in a new Customer Case Study which outlined their projections for iQ for Business’s ROI goals.
In addition to sales analysis and reporting needs, Cianna Medical is now poised to use iQ for Business as a spending analysis tool. “With the latest product release, we are excited to extend the software uses into another area within the company.”
iQ for Business is an international Business Intelligence software company with over 300 clients world-wide and offices in the United States, APAC and Europe. For more information, please visit our website at www.iq4bis.com |
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